Marketing is the basic concept of every brand as it helps to attract an audience but the way of approaching people is changing from traditional to digital marketing.

Traditional marketing is a way of approaching people in a traditional way such as print media, television or tv ads, radio, etc whereas digital marketing uses the internet and other social media for marketing.

We are here in the 21st century where everything happens over the internet, there are many ways where both traditional and digital marketing is proven better one on one likewise, the traditional medium was in power till the internet came in and reached and occupied the whole world

In the initial day of modern marketing the ads digitally were very on and off the screen but over time ads started to pop up on the website, and social media advertising was done

With the massive approach in the trend of video, and images, websites such as YouTube, and online advertising in the form of videos and audio also became a standard for digital marketing. In exchange for free access to online libraries of videos, users watch a short ad or two at the beginning of their video now and then. These video ads became even more popular as they had only one skip ad option. If the viewer finds the ads interesting they will click on a link or search for your website which can increase the gains of your brand.

Digital marketing also includes other avenues such as email marketing, search engine optimization, social media marketing, and more. These diverse offerings have made people worldwide attracted to digital marketing as it is fast and convenient to access.

Traditional marketing is no less than modern marketing though it is a classical approach. The way of writing and persuading the audience with just words was impressive. Some famous brands still consider the traditional approach because it develops trust between the brand and the audience and is a great way to reach a large audience at once.

Though classical and modern marketing are considered one-on-one they both are unique in their ways of approaches.