CASE STUDY
Challenges
Not able to Generate Leads
Solution
Re structure their Ad Account with Customised Targeting & creatives
Time Taken
1 Month
Corsel Effect
Immediate Increase in leads & traffic for UG and PG admissions
%
Increase In
New users
%
Increase In Dwell Time
In Landing Pages
%
Steady increase of leads
Every month
ABOUT CLIENT
Added Education
Industry
Education
Services
Performance Marketing
Added Education is a Higher Education & Ivy League Counselling firm that provides multiple services for students and athletes in Asia by providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally.
CHALLENGES
What Brought The Client To Us
Despite being one of the top Student Athletic Counsellors the client was struggling with their Online Campaigns. They were spending thousands of dollars on their Google and Social Media Campaigns which was not yielding them any solid results.
Problem Statement
- Unable to reach to the relevant audience
- No able to generate good quantity and quality of leads
SOLUTION
How We Squared The Circle
The first and foremost thing which we did was to “Restructure” their entire Ad campaign account in both Google and Social Media Channels. Then by analysing their ad plan and strategy we found the target audience was a complete mix up, like we found out most of the targeting metrics are not exactly relevant to their target audience.
How did we tackle the issue with our critical thinking ?
- Creating Custom Audience & Customised re targeting for Social media to reach High networth parents
- A/B testing of ads with Creative & Catchy Liners
- Segmentation of Ad sets, location and targeting based on their diff services and audience list
- Creating a simple yet highly informative and responsive landing page to track and understand what customers are looking for
- Creating quality Ad content with Primary Keywords to drive traffic which are effective to convert
Results Success
56%
Increase in
New users
57%
increase in dwell time
in Landing pages
66%
Steady increase
of leads every month
BONUS
Impact Of Corsel
Our Campaigns became the Primary Channel of Leadsl for the client.
The objective was to get Undergraduate leads but we ended up raising the bar little higher by increasing both UG and PG leads.
Inspired Enough?
Let's pen your success now!
