CASE STUDY
Challenges
To increase Ecom Sales
Solution
A perfect mix of smart shopping campaign with standard ads
Time Taken
2 months
Corsel Effect
Increased sales to $130k+ with less than $5k budget
%
Increase
In sales
%
Reduce in
Ad budget
%
Increase in
Organic reach
ABOUT CLIENT
Booze House
Industry
Food & Beverage
Services
Performance Marketing
Booze House is an Australian-owned and operated liquor company with over 20k+ customers that prides itself in delivering quality spirits and wine to homes across the country.
CHALLENGES
What Brought The Client To Us
To increase the Ecom Sales and traffic to the site.
The client had multiple campaigns which where competing with each other and some of them were consuming budget like as it was water.
Problem Statement
- Unable to reach to the relevant audience
- No able to generate good quantity and quality of leads
How We Squared The Circle
Building Smart Shopping Campaigns with different product categories to increase traffic for primary spirits
Converting Manual bidding campaigns to SMart bidding which increased the traffic as desired
So how did we manage to “Transform Water to Wine” ?
We did a Time analysis to understand what was the optimal time for sale in Australia, by which we strategized smart and standard Shopping Campaigns
How did we tackle the issue with our critical thinking ?
- Focusing more on Smart Shopping ads which resulted in traffic and sales
- Pushing Offers in Social media with Video and Graphic media ads to increase Brand awareness and Brand recall to increase the ratio of returning customers
- At the end of 2nd month we were able to increase the sales and also decrease the ad budget radically
Results Success
BY THE END OF 2ND MONTH
30%
Increase
in sales
50%
Reduced Ad
budget by
60%
Increase in
Organic reach
BONUS
Impact Of Corsel
Increased sales month by month and at the same time reduced the ad spent by utilising the best out of smart campaigns.
Inspired Enough?
Let's pen your success now!
