CASE STUDY
Challenges
Not able to Generate Leads
Solution
Re structure their Ad Account with Customised Targeting & creatives
Time Taken
3 Months
Corsel Effect
Immediate Increase in leads for admissions
%
Increase In
New users
%
Increase in lead quality
Through Google Ad campaigns
%
Conversion rate
Every month
ABOUT CLIENT
RAXA Securities
Industry
Education
Services
Performance Marketing
RAXA, a GMR Group company, trains graduates as highly professional corporate security executives through best-in-class training. A special "Corporate Security Management Program" will be held twice yearly (in October and March) at Raxa Academy for fresh college grads.
CHALLENGES
What Brought The Client To Us
The primary challenge was that they were not receiving enough leads, and those that were received were of poor quality or could not be converted.
Problem Statement
- Less number of leads
- Poor quality Leads
SOLUTION
How We Squared The Circle
The major issues we faced included the high volume of leads. We also found that many of the leads were unqualified, and that we needed to find a way to better target our marketing efforts.
In the end, we were able to solve these problems by addressing the lead generation and quality issues of the campaign. We also considered other factors such as the target audience, the budget, and the overall objectives of the campaign. We also put in place a lead scoring system to help us prioritise the leads we pursued. These changes helped us to increase the number of qualified leads we generated, and to improve the overall quality of our leads.
How did we tackle the issue with our critical thinking ?
- Creating Custom Audience & Customised re targeting for Social media to reach High networth parents
- A/B testing of ads with Creative & Catchy Liners
- Segmentation of Ad sets, location and targeting based on their diff services and audience list
Results Success
97%
Increase in
Leads
90%
increase in dwell time
Conversion Rate
85%
Steady increase
of leads every month
BONUS
Impact Of Corsel
When it comes to generating leads, our campaigns quickly became the client's main source.
While getting graduate leads was the initial goal, we ended up setting the bar a bit higher by providing leads to candidates all around India.
Inspired Enough?
Let's pen your success now!
