CASE STUDY
Challenges
Poor Lead quality
Solution
Campaign on targeted demographic
Time Taken
2 Months
Corsel Effect
Substantial Increase in quality leads
%
Increase in lead generation
By the end of the first month
%
Increase In Dwell Time
Social Media Engagement
%
Hike in Leads
Every Month
ABOUT CLIENT
Spectrum PVD Coating
Industry
Interior Design Services
Services
Social Media ads
Unlike other furniture or interior design companies, Spectrum PVD stands out with its unique services. With a fully automated plant run by an experienced, efficient, and highly qualified team of engineers and administrators, they offer custom and luxurious furniture with various PVD coating finishes.
CHALLENGES
What Brought The Client To Us
Despite a favourable reputation in the B2B industry, the absence of social media activity prevented the majority of the audience from having a solid knowledge of the brand. Due to this, the customer was also unable to convert the leads he was receiving.
Problem Statement
- To quality leads
- Lead generation through Ad platforms
- To increase walk ins to the their stores
SOLUTION
How We Squared The Circle
Upon analysing the social media handles we came to know that there was not enough content or product image/ Info for the customers to make a solid decision.
To address the situation with leads we first created a brand awareness with better creatives and content with the primary products which were responsive and rich in product info.
How did we tackle the issue with our critical thinking ?
- Rich Ad copies with right offers and keywords increased the traffic and leads in no time
- Reels and Carousel ads with primary products which had good information about the products they deal with.
- Creative images with specific offers helped us to increase our traffic the site and leads at the same time
Results Success
73%
Increase in lead gen
By the end of the first month
80%
increase in dwell time
Social Media Engagement
68%
Hike in Leads
Every Month
BONUS
Impact Of Corsel
Strategic planning and a firm grasp of the company's needs allowed us to shoot the brand's story towards its targeted audience.
Inspired Enough?
Let's pen your success now!
