Why Digital Marketing For MOVIE PROMOTION?

MOVIE PROMOTION:

  • You may have made a good movie but it is imperative that your audiences are made aware of it.
  • So, Market your film effectively.
  • Are you an aspiring actor/actress? Get out here and promote yourself.
  • Are you an established actor? Improve your following.
  • Has your short film received applause? Then promote it.
  • But how?(ONLY EFFECTIVE WAY BY TO DO ONLINE MOVIE PROMOTION is  DIGITAL MARKETING)                                                                                                                                                                                                                                                   Why DIGITAL MARKETING for Movie Promotions?
  • Let us start with movie promotions: How would you go about promoting a movie, print media and TV promotions. There is nothing wrong with that strategy except that most people especially youth have moved on. These kinds of promotions have soon does not enjoy the same weight age they used to have earlier.
  • How about this: Instead of marketing in mediums that people may or may not go to, let us market in the mediums where people are the mainstay.HOW DIGITAL MARKETING WILL HELP YOU :
  • Be it the online movie promotion or your personal promotion, the Social Media is Holy Grail of Marketing. You can easily target your audience in Facebook based on their interests and feed them with the same. Using these marketing campaigns, your movie is promoted to millions of people garnering interests and likes among communities of people. Cheap, effective and more importantly targeted at right audience.
  • Promoting people is long yet rewarding process, which can be achieved only by Social Media. Budding actors and actresses, aspiring technicians & directors are very highly benefited using these marketing techniques. While it provides a medium for showcasing your talents and skills to your audiences, it also helps in enhancing your network too.
  • You can do it yourself too all you need is the knack of using right techniques and tools and of course a lot of research on social media promotions. As a successful Digital Marketing firm based in BANGALORE, we are blessed with all the above to provide you an excellent promotion activity online for your movies.
  • Where?(Digital marketing).
  •  SERVICE’S WE PROVIDE
  • SEARCH ENGINE MARKETING
  • MOBILE MARKETING
  • SOCIAL MEDIA MARKETING
  • PROMOTIONS
  • SEARCH ENGINE OPTIMIZATION
  • MOVIEPAGE CREATION
  • DIGITAL POSTER CONTEST
  • INDUSTRY ANALYSIS EFFECTIVE WAYS WE USE TO  PROMOTE YOUR MOVIE:
  • SUBMIT URL TO SEARCH ENGINES:
  • Check for popular search engines Submit the movie URL to top 20 search engines in your country / region Keep updating the site to stay top of search list.
  • SEARCH ENGINE OPTIMIZATION:
  • (SEO) Include effective keywords related to the movie to META tags Define the movie description properly Use keywords effectively in the URL, titles etc.FORUM DISCUSSIONS:Initiate discussions in online forums. Ask people to write reviews, comments etc. Track the discussions. Link back to the movie website. Put a countdown to movie release date & other related events like music launch, DVD release etc.
  • MOVIE PAGES IN SOCIAL MEDAI NETWORK:
  • Create Pages relevant to the movie and include lots of information about the movie, the cast, crew, release dates, events, RSVP etc. If the movie deals with an issue, multiple pages could be created in different social networking sites, on the issue as well as the movie. Drive traffic back to official movie site by including links in those movie pages of social networking sites.
  • FANCLUBS&SITES:
  • When the movie is much awaited one, then the fans will themselves build fan sites and clubs. Else, the marketing team can build fan clubs and promote it online. The fan sites and clubs should allow any registered member to add / edit information about the movie. Remember, empowered fans are the best marketers for the movie. One or two moderators or admins could keep a watch, so that the site or club is not spammed or junked.
  •  NEWS LETTERS:
  • Create Newsletters with loads of information like character background, character arc, behind the scenes, achievements etc. Register with different groups in Yahoo, Google etc. and send the newsletter to all group members. Send newsletters to your friends, relatives and ask them to forward it to their circle of friends. This spreads movie awareness.
  • PHOTO SHARING &FREE DOWNLOAD:
  • Upload movie posters, banners, objects used in the movie, characters etc., in photo sharing sites like Flickr, Picasa, foto community, image shack, photo bucket, iStock photo etc. Apart from photo sharing sites, movie banners, attractive desktop images, wallpapers, screensavers etc. should be made available for free download through various sites and directories.
  • WRITE INTERESTING ARTICLES:
  • Interesting articles could be written about happenings on-shoot, behind the scenes etc. Sometimes, there could be few snaps with amazing celebrity gestures. These could be used to write about the reason for gestures and related happenings. People are always keen to know about these kinds of facts. This could lead to lot of discussions based on that snap or article.
  • PRESENCE IN BLOGOSPHERE:
  • Create blog pages in leading blog hosts like blogger, wordpress, shoutpost, etribes, weebly etc. Post articles about the cast, crew, story background and any other interesting stuff related to movie. Photos and trailers also could be added. Respond to conversations properly and keep track of the comments. Be open to feedback. Link back to the official movie site.SHARE VIDEOS / TRAILERS Upload Videos / trailers:in various video sharing sites like Youtube, Metacafe, Google Video,Vimeo etc. Videos could be behind the scenes, trailers, events etc.
  • ONLINE DISCUSSIONS:
  • A movie would include lot of research work. Articles could be written on those research and facts and figures could be provided. These articles which contains facts & figures would spark lot of discussions in forums, blogs, social networking sites etc. This will create curiosity and will serve as good word of mouth publicity for the movie.
  • RESPOND TO COMMENTS:
  • Keep track of all online posts and discussions. Watch it regularly, update it regularly with entertaining and interesting stuff about the movie. Respond to queries of people, re- comment on the comments and make sure the discussions continue in a healthy manner. Make sure that negative comments / Feedbacks are dealt with appropriately. Be polite and to the point.
  • SOCIAL BOOK MARKING:
  • Make sure the movie official site, blogs, forums etc. are all bookmarked socially in sites like delicious, Stumbleupon, digg etc. If the movie is a much awaited one, then people bookmark it like crazy in these sites.
  • ONLINE CONTEST:Create online contests asking simple and relevant questions about the movie, characters, incidents etc. These could be based on the articles written in the blogs, forums etc. Winners could be given tickets, Merchandising items etc. as rewards. The most important thing is that, people should be able to find the answers for these questions. So, it should be short and sim.
  • ONLINE POLLS:
  • Create polls about the movie, about the actor and other key cast / crew members and their past achievements. These polls will give interesting data to write about. Create articles about these facts and percentages and spread it around to get good publicity. If possible, opinion polls, audience liking factor and their choice of actors / actress could also be surveyed.

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